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September 2, 2026Journal of Social MarketingOpen Access

Reducing victimisation and delivering social value: a behavioural evaluation of the stand up for respect program

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Authors

SRSharyn Rundle‐ThielePHPatrice HugginsJCJulia Carins

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Overview

A pre-post evaluation reveals decreased bullying victimization and increased bystander confidence among students, highlighting community cost savings through violence risk reduction.

Key Points

  • To evaluate the behavioral effectiveness and social return on investment of the Stand Up for Respect school-based bullying prevention pilot program in Queensland, Australia.
  • Implemented a mixed-methods design using pre- and post-intervention student surveys to measure bullying behaviors and victimization using the Olweus scale.
  • Conducted a Social Return on Investment (SROI) analysis to calculate the economic value of reduced victimization linked to future domestic and family violence prevention.
  • Student-reported bullying victimization decreased significantly, accompanied by a statistically significant increase in student confidence to intervene as bystanders.
  • Self-reported bullying perpetration showed no statistically significant change following the intervention on the Olweus scale.
  • Social Return on Investment analysis estimated an accrued social value of $36,241 in community cost savings generated through reduced domestic violence risk.

Cite This Study

Rundle‐Thiele et al. (2026) studied this question.

synapsesocial.com/papers/6a97e25ec562ede874ec66d4https://doi.org/10.1108/jsocm-12-2025-0384
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