Investigation of Stakeholders’ View towards the introduction of ICT in Supply Chain using Analytic Hierarchy Process

Transportation of goods implies the management of complicated processes that affect many different users. Key stakeholders in freight transportation usually regard shippers, freight forwarders and receivers whereas local communities are also indirectly affected. The involvement of multiple actors leads to challenging decision-making processes due to the participation and involvement of several players with conflicting interests. The objective of this paper is to investigate shippers and receivers point of view on the introduction of ICT in supply chain for enhanced information provision, through Analytic Hierarchy Process method. This Multi-Criteria Analysis method allows clear prioritization of evaluation criteria for each stakeholder group and determines which stakeholder group takes advantage of the potential implementation of this concept. The result of this paper is to identify which quality criteria are more important for each stakeholder and the stakeholder group that takes benefit from this initiative.