A social semiotic mapping of voice in youth media: the pitch in youth video production

An ethics of youth media production is the interplay of identities, media literacy, and modality that shape the environment within which young people produce media, yet how ‘voice’ is fostered and/or constrained in these environments could still be explored more fully. This paper stems from a larger qualitative study of how youth created films about their lives and communities in four non-school spaces that strove to give voice to underrepresented youth across the USA. This detailed semiotic analysis illustrates the nuances in the discussion between young people and youth media arts educators in two of these organizations during the pitch, the key moment in the filmmaking process in which the youth presented their ideas for their videos for adult approval before they moved on to the next stages, for example, filming. This analysis illustrates how young people negotiated their voice, tracing the negotiation and the inherent power dynamics that occurred.