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Readily available cinnamic acid derivatives such as ferulic acid couple with beta-bromostyrenes and 1-bromo-4-phenylbutadiene under palladium catalysis accompanied by decarboxylation to produce the corresponding alpha,omega-diarylbutadienes and -hexatrienes, respectively. Some of the products exhibit solid-state fluorescence.
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Yamashita et al. (2009) studied this question.
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