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April 5, 2006PLoS MedicineOpen Access

Pharmaceutical Marketing and the Invention of the Medical Consumer

Kalman Applbaum

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Abstract

Pills are often marketed as a solution to human anxieties and dissatisfactions

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Kalman Applbaum (2006) studied this question.

synapsesocial.com/papers/6a99291f55a4ce6507f5a786 https://doi.org/10.1371/journal.pmed.0030189

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