The Instagram Effect: Unveiling the Influence on Young Egyptian Women's Body Image and Self-Objectification

This study investigated the relationship between Instagram use and body image among young Egyptian women, grounded in self-objectification and cultivation theories. Examining data from 440 participants, the findings revealed that the use of photo-editing tools on Instagram was not associated with body dissatisfaction, and the amount of time spent on Instagram did not significantly moderate the relationship between Instagram use and body dissatisfaction. However, the study found that young women exhibited higher levels of self-objectification and body surveillance compared to feminist beliefs, highlighting the significance of physical appearance evaluation. These findings contribute to our understanding of the intersection between cultural factors, social media influence, and body image concerns. The implications and recommendations for future research are also discussed.