Cross-sectional study demonstrates multiple pathways driving creative economy orientation in literature students, highlighting the dual roles of cultural and entrepreneurial training.
Key Points
To examine how creativity, digital mindfulness, learning disposition, and an ethnopoetic approach associate with creative economy orientation through literature and entrepreneurial knowledge.
Quantitative cross-sectional survey design evaluating students enrolled in language and literature education.
Partial least squares structural equation modelling (PLS-SEM) used to evaluate direct and indirect predictive associations between antecedents, mediators, and the primary outcome.
Creativity directly and significantly predicted literature knowledge, entrepreneurial knowledge, and creative economy orientation.
The ethnopoetic approach was significantly associated with literature knowledge and creative economy orientation, but showed no significant link with entrepreneurial knowledge.
Learning disposition significantly predicted entrepreneurial knowledge and creative economy orientation, whereas digital mindfulness operated solely through indirect paths via both knowledge mediators.