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September 3, 2026The Journal of Communication and Media Studies

Contemporary Practices of the Comic in the Audiovisual Sphere of Online Platforms

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Authors

IKInna Kocharian

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Overview

Qualitative media analysis reveals genre hybridization and short-form dominance across streaming platforms, highlighting how viral humor reshapes digital communication and local cultural codes.

Key Points

  • To identify key trends shaping comedic content across digital video platforms and examine the interaction between global humor formats and local cultural codes.
  • Applied an interdisciplinary qualitative framework integrating cultural analysis, media studies, and the sociology of communication.
  • Conducted a comparative analysis of international and Ukrainian comic production and reception across platforms including YouTube, TikTok, Netflix, and national streaming services.
  • Identified widespread genre hybridization and the dominance of short-format comic video content across platforms.
  • Demonstrated that memes, sketches, stand-up, and sitcoms converge into adaptable systems prioritizing virality, interactivity, and audience co-creation.

Cite This Study

Inna Kocharian (2026) studied this question.

synapsesocial.com/papers/6a9935d8636c6408cfa7e5dbhttps://doi.org/10.18848/2470-9247/cgp/a153
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