Sorting Responsible Business Practices in Fast Fashion: A Case Study of Zara

Fast fashion is characterized by a well-orchestrated obsolescence of clothing lines in shorter span of time so that the people crave for newer products every now and then and the retailers compete with each other to provide the latest designer wear at the shortest possible duration. The companies involved in fast fashion take advantage of quick response manufacturing methods, cheaper alternatives like polyester and nylon, and cheap labour in sweatshop, especially in emerging markets having minimal adherence to labour standards set out by International Labour Organization. Thus, the profits margins in fast fashion are huge at the cost of collateral damage to environment and exploitation of labour. Consumers driven