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Can a fully electric vehicle (EV) serve an on-the-go family's routine of work, shuttling kids, and road trips? Yes, with some grit and optimism! Here's how my family, living in a small Utah college town, incorporated a state-of-the-art EV into our household, illuminating some consumer perspectives on the existing barriers for broader EV adoption and the marketing tasks needed to enable EVs to bridge the chasm between early adopters and mainstream buyers.
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Edwin R. Stafford (2017) studied this question.
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