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I distinguish four types of goals: self-interested, altruistic, moralistic, and moral.Moralistic goals are those that people attempt to impose on others, regardless of the others' true interests.These may become prominent in political behavior such as voting because such behavior has relatively little effect on self-interested goals.I argue (sometimes with experimental evidence) that common decisional biases concerned with allocation, protected values, and parochialism often take the form of moralistic values.Because moralistic values are often bundled together with other values that are based on false beliefs, they can be reduced through various kinds of reflection or "de-biasing."If your morals make you dreary, depend upon it they are wrong.I do not say "give them up," for they may be all you have; but conceal them like a vice ....
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Jonathan Baron (2003) studied this question.
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