NOMOFOMO in the health of the Smartphone User for the New Normal: a contribution to the Social Media Health Interaction Theory

Purpose. The paper is aimed to explain how the NOMOFOMO proposal framework, composed of social media innovations acceptance (SMA), “nomophobia” (NMF), and “fear of missing out” (FOM), interacts with smartphone health user repercussions (HRP), contributing to profile social media health interaction theory (SMT). Methodology. It is based on a literature review defining a final questionnaire survey to 431 smartphones users (Jun-Aug-2021) with PLS-SEM analysis. Results. SMA Socialization and Education dimensions, and HRP like pain and movement extremely slowly appearing face like upset or sad, anxiety and anger as central affections. Originality. The framework gathers four empirically proved separately constructs.