This article reports the results of a national survey of corporate philanthropy programs in which the influence of strategic philanthropy on corporate contributions to United Way was investigated. The results indicate that highly strategic philanthropy programs gave a lower percentage of total direct contributions to United Way than less strategic programs. Strategic philanthropy was defined in this study as the process by which contributions are targeted to meet both business objectives and recipient needs. Based on the results of the study, the author encourages United Way staff and other nonprofit managers to work more closely with corporate contribution managers to develop measurable criteria regarding the impact of health and human services contributions on strategic business goals and objectives.
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Jerry D. Marx (1997) studied this question.
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