Gamification Affordance, Narrative Transportation, and Revisit Intention at an IP-Themed Rural Campsite

IP-themed rural tourism destinations combine commercial IP theming, rural settings, and family-oriented leisure, yet little is known about how tourists’ perceived experience conditions are associated with stated revisit intention in these hybrid contexts. Using Xiangtang·Yelin LINE FRIENDS Camping Village in Jiangsu, China, this study examines associations among scene affordance, gamification affordance, experiential coherence, narrative transportation, social interaction, emotional energy, and revisit intention. An on-site survey yielded 302 valid responses, which were analyzed using partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis. Scene affordance and experiential coherence were positively associated with both narrative transportation and social interaction. Gamification affordance was positively associated with social interaction and showed an inverted U-shaped association with narrative transportation. Narrative transportation was directly associated with revisit intention, while narrative transportation and social interaction were each associated with emotional energy, which was also associated with revisit intention. The configurational analysis identified six substantially overlapping solution terms for high revisit intention. These findings provide context-bound evidence regarding how scene affordance, gamification affordance, and experiential coherence operate when commercial IP theming is embedded in a rural leisure setting; they do not estimate the independent effect of IP theming.