This essay explores the visual rhetoric of the Guerrilla Girls, a group of feminist art activists based in New York. Kenneth Burke's related concepts of the comic frame and perspective by incongruity provide a particularly fitting conceptual foundation for examining these specific strategies and the Guerrilla Girls' rhetoric in general. The analysis focuses on three rhetorical strategies used by the group: (1) mimicry: (2) an inventive re-vision of history; and (3) strategic juxtaposition. By demonstrating the means by which strategies of incongruity operate visually, this essay illustrates how visual rhetoric functions as both a site and resource of feminist resistance.
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Anne Teresa Demo (2000) studied this question.
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