Towards a Better Understanding of the Relationship Between Authentic Leadership and its Positive Outcomes: A Theoretical Framework

The rise of entrepreneurial spirit and rapid growth of Indian start-ups have given rise to the need to understand leadership behaviors and other factors such as cultural values and work engagement that plays a pivotal role in enhancing creativity. This paper, based on an extensive review of literature presents a conceptual model of creativity pointing to the significance of underlying mechanisms of individual cultural values and work engagement. The framework studies the significance of authentic leadership in augmenting creativity among the employees which is a sine qua non for a start-up to be successful.