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Survey study finds 55% of ranchers willing to join grassland carbon markets, highlighting the need to address contractual and financial barriers to boost participation.
The carbon market offers an opportunity for ranchers to receive compensation for engaging in stewardship practices that sequester greenhouse gases. We present results from a survey administered in January 2024 of 504 ranchers across 10 Great Plains and Front Range states exploring their willingness to join the carbon market, and their reasons for non-participation. We found that 55% of respondents are interested in joining a grassland carbon market program. Top non-participation reasons include concerns about long-term contracts, payment amounts, and having a conservation easement to be eligible. Private carbon markets and future federal programs should consider ranchers’ preferences for enrollment if they want to encourage participation.
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Nimlos et al. (2026) studied this question.
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