Survey study finds that access behavior directly predicts health information adoption in Indonesian communities, suggesting digital engagement uniquely weakens the deterrent effect of barriers.
The rapid digitalization of health resources highlights the need to understand health information adoption in Indonesia. This study examines trust-related HBM belief pathways and Health Information Access Behavior (HIAB) as both a direct predictor and a moderator. Survey data from 260 respondents across urban, suburban, and rural settings were analyzed using PLS-SEM, with 20 semi-structured interviews used for interpretive context. Perceived benefits, cues to action, and self-efficacy significantly increased adoption, and HIAB had a significant positive direct effect. Moderation was limited: only the perceived barriers and HIAB interaction was significant and negative (β = −0.123, p = 0.023), while the other five interactions were not significant. Thus, access behavior does not uniformly strengthen trust-related HBM pathways; its moderating role is specific to perceived barriers.
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Wardhana et al. (2026) studied this question.
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