News sites on Facebook present posts with headlines that are aimed at triggering a reaction in their audience. This is significant specially when observing one of the currently most polarizing figures in Mexico, Andres Manuel López Obrador. This article analyses how these sites present AMLO for their audience and the intended image they portrait in the combination of written discourse and the image of the president attached to it. This image could be negative, positive or neutral.
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Armando Rangel Morales (2022) studied this question.
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