Consumer satisfaction/dissatisfaction with apparel products was compared among several European nations. The issues of complaint behaviour and the extent to which dissatisfied consumers took action were also studied. The data examined were from nine member nations of the Commission of the European Communities. The sample size was 9,153 respondents. Overall, respondents expressed satisfaction with apparel products; however, a minority of respondents in each country expressed dissatisfaction with such products. Chi‐square tests of homogeneity determined relationships between countries and satisfaction/dissatisfaction with apparel. Differences in satisfaction/dissatisfaction among countries were found to be statistically significant. Moreover, whether consumers complained when dissatisfied and the type of complaining behaviour was found to vary significantly by country.
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Cynthia R. Jasper (1989) studied this question.