Factors expected to influence yielding by motorists to a pedestrian waiting to cross a city street were examined. The subjects were 160 motorists passing through a marked crosswalk. The motorists were significantly more likely to stop for an assertive pedestrian who entered the crosswalk than for a passive pedestrian who remained on the sidewalk. Motorist yielding was also greater for a brightly clothed pedestrian than for a drably clothed pedestrian.
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W. Andrew Harrell (1993) studied this question.
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