Information in the National Tour Association (NTA) member directory was analyzed to describe the business activities of NTA members. Results showed that the senior citizen market accounted for over 50% of the business using the motorcoach as the mode of transportations. Tour operators relied heavily on three-star hotels to accommodate their clients (52.7% of usage) but four-star hotels also had a surprisingly strong usage rate of 31.5%. The emergence of tour products to serve a variety of markets in addition to senior citizens was discussed along with the implications of the aging U.S. population on the motorcoach industry.
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Chacko et al. (1993) studied this question.