Food Cuisine Authenticity and its Implementation Barriers in Lahore - Pakistan

The main research area Lahore - Pakistan, is one of the country's leading food hubs offering a variety of food to its domestic customers and international tourists. That does not only cause economic gains but also incorporate with different food cultures in one place. It is not easier to incorporate culture and offer the very best food for its origin. Throughout the process, the question arises whether the food served is authentic or has changed over time into fusion food due to the greater travel distance. In the city of Lahore, research was done from Eighty - Seven food establishments. Serving Authenticity is a daunting task, with only twenty-one of these eighty-seven serving the authentic food. But they are again facing a lot of trouble throughout the process that in some places they are forced to use local ingredients or some nearby fusion food. This is not due to a lack of skills ability, but food organizations face various food problems because of low food shelf life or other issues such as import costs or customer affordability. The nearest solution has also been discussed, which can ensure food authenticity more than ever.