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September 1, 1978Journal of Broadcasting

Television viewer types: A Q analysis

Jonathan A. Gutman

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Abstract

(1978). Television viewer types: A Q analysis. Journal of Broadcasting: Vol. 22, No. 4, pp. 505-515.

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Jonathan A. Gutman (1978) studied this question.

synapsesocial.com/papers/6a9ff48afda9be3cfdefdbef https://doi.org/10.1080/08838157809363906

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