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January 1, 1984Open Access

Consumer Acceptance and Preference for Direct Marketing in the Northeast

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Authors

AKAlan S. KezisUniversity of MaineUTUlrich C. ToensmeyerSouth CollegeFKF. Richard KingHydro One (Canada)

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Kezis et al. (1984) studied this question.

synapsesocial.com/papers/6aa12554cc3ad464a07d45fehttps://doi.org/10.22004/ag.econ.27584
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