How watermarking adds value to digital content

A digital watermark isn't just a tag or label for protecting content but an opportunity to increase the value of the content itself.Creators and owners of content need ways to protect their property rights in the increasingly digital world.And distributors and recipients of content need ways to fully utilize the rich potential of their digital assets.Traditional content media (such as paper documents, analog recordings, celluloid film, canvas paintings, and marble sculpture) yield degraded content when copied or require expensive and specialized equipment to produce high-quality copies.