Emotional Experience Design Strategy for In-Vehicle Intelligent Voice Assistant

In the context of the rapid development of the intelligent automotive industry, the continuous exploration of new technologies and experiences in automotive intelligent cockpit products, and the increasing expectations of users for automotive intelligence, this paper analyzes the user experience level of in-vehicle intelligent voice assistants, and constructs a product experience model for in-vehicle voice assistants from the basic definition of the product to the design of fine-grained functional points. Based on the interactive characteristics of intelligent speech, combined with emotional design theory, this paper analyzes the emotional design of in vehicle intelligent speech assistants and proposes design strategies at different levels. Based on the technical link of the in-vehicle intelligent voice assistant, the design content of the in-vehicle voice assistant in the user experience design level was summarized; Based on the theory of emotional design, three levels of emotional design content for voice assistants were constructed. Based on the definition of emotional design levels for car voice assistants, targeted design strategies were proposed. Conclusion: Starting from the technology and interaction characteristics of in-vehicle voice interaction, the emotional design of in-vehicle voice interaction has been studied, which has reference significance for systematically improving the emotional experience of in-vehicle voice interaction products.