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September 10, 2026International Journal of Business and Economics ResearchOpen Access

Effect of Resource Management, Market Adaptation, and Digital Transformation Drive on the SME Market Expansion in a Small Island Economy of Zanzibar

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Authors

HHHafidh Ali Hafidh

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Overview

Cross-sectional survey demonstrates that digital transformation primarily drives market expansion in island SMEs, highlighting technology adoption as vital for overcoming local limits.

Key Points

  • Determine the relative influence of financial and resource management, market adaptation strategy, and digital transformation on SME market expansion in Zanzibar.
  • Conducted a quantitative cross-sectional survey of 350 SME owners and managers across the tourism, trade, and agriculture sectors in Zanzibar.
  • Analyzed structural relationships using partial least squares structural equation modelling (PLS-SEM) with 5,000 bootstrap resamples.
  • Digital transformation emerged as the strongest predictor of SME market expansion (β = 0.721, p < .001).
  • Financial and resource management (β = 0.161, p < .001) and market adaptation strategy (β = 0.160, p < .001) contributed smaller, statistically significant positive effects.
  • The full structural model accounted for 56.7% of the total variance in SME market expansion (R² = 0.567).

Cite This Study

Hafidh Ali Hafidh (2026) studied this question.

synapsesocial.com/papers/6aa27b2658559d80afc742e6https://doi.org/10.11648/j.ijber.20261505.11
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