Tourism and valorisation of cultural heritage: The case of the Castle of Lanhoso

Given the relationship of sustainability and mutual benefits that tourism and cultural heritage can and should establish, the present study aims to reflect on the importance of the development of creative activities in the Castle of Lanhoso, in the municipality of Póvoa de Lanhoso (in northern Portugal), as a form of promotion and tourism valorisation of this heritage classified as National Monument. In this context, the study intends to stimulate and streamline the processes of monetization and preservation of the Castle of Lanhoso, making it suitable for sustainable tourism economic activity with the purpose of improving the living conditions of the population, generating employment and revenues, increasing tourism demand, promoting and preserving the identity and the local cultural heritage.