The Small Business Continuity Template: A Strategic Design Tool to Sustain Recurring Revenue During Times of Crisis

The COVID-19 pandemic has disrupted the continuity of small, for-profit businesses.These businesses have experienced several negative impacts involving employees, customers, finances, operations, and supply chain disruptions.Since pandemics are a type of external threat that is nonpreventable, small-business owners must find ways to survive or permanently close.This paper offers a design tool called the Small Business Continuity Template (SBCT), which small businesses can use to develop strategies to survive, adapt, and in some cases, grow.It offers a simplified way for small business owners to generate new or changing value propositions that address key customers' changing problems and needs.Meeting their needs helps ensure recurring revenue, which is the lifeblood of any small business.In times of crisis, small businesses must leverage all sources of capital, including economic, human, social, and psychological.The SBCT is very beneficial for the current situation surrounding the COVID-19 pandemic.Small business owners can also utilize it for any future external threat that might negatively impact their businesses.