Segmentation methods are widely used in the area of data mining in the several fields of science and business. This paper presents a new algorithm for data segmentation which is appropriate in marketing, banking and other industries. The main idea of this algorithm is the applicability of the segmentation technique to build models of customer's behavior as the response to the enterprise marketing effort. Developed models can be used later on to solve the optimization problems.
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Bulyshev et al. (2012) studied this question.