Images of a travel destination affect the choice of someone selecting a visitation site. Potential travelers to the United States perceive personal safety as a major problem, followed by costs and availability of information to foreign visitors. Virginia is cited as having promotional efforts which are effective in overcoming negative images of potential foreign visitors, and suggestions are made to increase the attractiveness of the U.S. as a travel destination.
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McLellan et al. (1983) studied this question.
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