Intelligence commerce is an important application and development of agricultural markets. From pesticide use to organic production, agriculture is developing progress that will benefit the world. This study uses an e-commerce platform and an AI (Artificial Intelligence) Chatbot as a way to develop intelligence commerce. This can solve why farmers do not participate in business activities, and also provide farmers with the co-creation value of establishing industrial clusters. In particular, intelligence clusters can create customer value and competitive advantage and can allow farmers to run their businesses sustainably.
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Chen et al. (2021) studied this question.
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