Liquor, Lotteries, and Livelihoods: Understanding Compulsive Consumption Behaviour and Family Outcomes in Kerala

Kerala, renowned for its high literacy and human development achievements, presents a striking paradox in the persistence of compulsive consumption behaviours, notably in liquor use and lottery participation. This study investigates consumption patterns and their implications for household financial stability, family dynamics, and overall well-being. The study used a mixed-method research design that integrates primary survey data through both the structured questionnaire and direct interview, along with secondary data sources. Employing descriptive statistics, regression analysis, and thematic analysis, the study offers both quantitative evidence and qualitative insights while maintaining rigorous ethical standards. The result of the study reveal that compulsive consumption is shaped by socio-cultural acceptance, economic pressures, and behavioural conditioning reinforced by the state’s policy systems. The study confirms the resulting dual burden of addiction and financial vulnerability, particularly among lower and middle-income households, and recommend for integrated policy measures focusing on behavioural awareness, financial literacy, and regulatory reforms.