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The present study investigated whether clerks in retail establishments that sell tobacco products can accurately estimate the age of a minor. Two Caucasian females, aged 16-years-old, participated as Field Agents in the present study. One Field Agent entered 49 retail establishments and the other Field Agent entered a different group of 51 retail establishments to conduct a tobacco compliance check. Later in the same day, each Field Agent entered the retail establishments that they had not previously sampled, and asked the clerk to estimate their age. Thirty-four percent of clerks rated the Field Agent as 18 years of age or older. This finding indicates that merchants are not accurate in assessing whether customers who are minors are of legal age to purchase tobacco.
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Jason et al. (2004) studied this question.
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