The Importance of Travel Companionship and We-Intentions at Tourism Service Encounters

This study examined how visitors’ interactions with their companion(s) affect satisfaction and, in turn, revisit intentions. Revisit intentions were defined as “we-intentions” to revisit, as people usually travel in groups. This study further sought to test the more prevalent model by comparing a We-Intentions Model with We-Satisfaction and We-Intentions to revisit concepts and an I-Intentions Model with I-Satisfaction and I-Intentions to revisit concepts. An empirical study involving 348 agrivisitors supports not only hypothetical relationship among agrivisitors’ interactions with their companions, We-Satisfaction, and We-Intentions but also better performance of the We-Intention Model than the I-Intention Model.