Web Pattern Analysis Using Partitioning Algorithm in Hyperlink Structure

This research paper focuses on the current hot topic web pattern analysis which is also useful in digital marketing (Search Engine Optimization (SEO), Social Media Optimization (SMO).It also covers the webometrics algorithm analysis and other ways used to analyze the web pattern using hyper linking structure.A number of ways have also been survey like hyperlinking structure analysis and like image compression/size formatting, minifying scripting of webpage, combining different types of scripts to reduce hyperlinking load.A comparative study between Page Rank, Weighted Pagerank and HITS is also done in order to give an in depth insight to the factors affecting the same.Ultimately, the objective to find out an efficient way to optimize the web pattern analysis process to improve its overall reach.An algorithm has also been proposed for analyzing web pattern using hyperlinking structure.