Editorial: Tourism 2030 and the contribution to the sustainable development goals: the tourism review viewpoint

Editorial: Tourism 2030 and the contribution to the sustainable development goals: the tourism review viewpoint Smart sustainable tourism strategies should be applied, using evidence-based tourism management and marketing knowledge, to facilitate the propagation of best practices in tourism management and marketing.The implementation of such practices should facilitate the cocreation of value for all stakeholders, by adhering to ethical principles and ensuring the welfare of all involvedfrom academia to industry players, destination residents and consumers.Smart strategies should lead to the transformation of tourism, supporting sustainable development and inclusive societies (Buhalis, 2022).About four decades ago, sustainable development was coined by the United Nations (UN) as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs" [World Commission on Environment and Development (WCED), 1987, p. 43].Since then, sustainable development has been embedded in UN development agendas such as Agenda 21 (United Nations, 1992) and Millennium Declaration (United Nations, 2000) as a principle of international development thinking.In 2015, the UN introduced the newest development agendathe 2030 agenda for sustainable developmentas a shared blueprint for a globally sustainable future (United Nations, 2015).Agenda 2030 comprised 17 interlinked sustainable development goals (SDGs), urging all countries and all industries to engage in global partnerships to achieve social equality, economic growth and environmental protection (Scheyvens and Cheer, 2021).In 2017, UNWTO declared tourism as a "catalyst" in achieving all SDGs and advancing sustainable development (UNWTO, 2017).The declaration identifies five central pillars where tourism plays a significant role, namely, sustainable economic growth, social inclusiveness and equality, environmental protection and climate change, cultural diversity and heritage, mutual understanding and peace (UNWTO, 2017).The declaration serves as a general principle for implementing the SDGs as a global code of ethics in tourism.Since then, researchers also conducted studies on integrating tourism into national SDG planning processes (Boluk et al., 2019).The world is midway through the Agenda 2030 (2015-2030) implementation.The COVID global crisis and the subsequent economic, human resources and energy crises, in combination with wars and political unrests around the world, introduce unprecedented challenges for global societies.A reflection on the achievements of the tourism industry in the