External technology commercialisation policy guidelines

In earlier years, licensing was primarily seen as a means of acquiring technology or technological knowledge developed outside of a firm's boundaries. With the introduction of the idea of technology marketing, a new perspective is given: from pull to push, from the demand and technology acquisition side to the supply and external technology commercialisation side. This paper explores the challenges firms are facing when confronted with the question of whether or not to commercialise technological knowledge outside of the firm's boundaries