Importance for organic and chemical free food consumption is growing rapidly. Consumers ready to pay more money to get a quality food. Farmers need to hold this entrepreneurial opportunity to fasten economic empowerment. One of such efforts done by a farmers’ interest group was studied in this perspective. Formation and conduct of the group along with the group dynamics of the group members was studied and presented in this paper. Case study method was adopted; first hand information was collected with the help of well prepared interview schedule, thorough discussion with the group members and by critical observation of the researcher. Group dynamics index (GDI) was developed to measure the group dynamics of the group members. This paper attempts to expose a better farming practice for the poor and marginal land holders to fetch more income to them.
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Neelam et al. (2016) studied this question.