VOD service providers and regulation in the European Union: an audiovisual diversity approach

A firm step in order to impose a quota for the catalogues of video-on-demand service providers has been given by the EU through the amendment of the Audiovisual Media Services Directive in 2018. This paper aims to analyse the potential implications of this change, in relation to the way the promotion of European works has been implemented so far, since some comments can be made in light of this revision. It will be argued that more interesting than the obligation to comply with a quota, defined by the geographical origin of audiovisual works, is the idea of making VOD service providers part of every national audiovisual production and financing system via direct or indirect financial contributions. It is concluded that indirect obligations could offer a wider room for manoeuvre to better help focus public policy decisions.