A Burkean analysis ofChina Is Not Happy: a rhetoric of nationalism

As a sequel to China Can Say No, China Is Not Happy is the bestseller of 2009 in China. The book praises China's post-80s generation for their act of patriotism, condemns the West, in general, and the United States, in particular, for exploiting the Chinese and for causing a global economic crisis. It also criticizes the Chinese liberal elite and overseas returnees for being Western-influenced mental slaves and traitors. The authors of the book call for an abandonment of “literary tone”, advocate a tough stand against Western countries, and envision China as the leader of the world through its economic and military power. This paper examines the major themes and belligerent rhetoric employed in the book through an application of Kenneth Burke's rhetorical concepts of identification, terministic screens, and representative anecdotes. The author of this paper contends that such use of rhetoric demonstrates the language habit of China's political discourse in its modern history, escalates blind nationalism, and widens the gap in intercultural understanding between China and the US.