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September 1, 1993Journal of Product Innovation Management

From experience: Consumer idealized design: Involving consumers in the product development process

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SCSusan Ciccantelli

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Susan Ciccantelli (1993) studied this question.

synapsesocial.com/papers/6aa9051839e8b1c7dca34438https://doi.org/10.1016/0737-6782(93)90076-3
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