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September 15, 2026MathematicsOpen Access

A Rough-Set-Driven Kansei Design Method for Hybrid Electric Vehicle Front Faces Under Cultural Semantic Constraints

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Authors

YTYichen TianZCZimo Chen

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Overview

Computational modeling demonstrates accurate prediction of emotional responses to hybrid electric vehicle styling, highlighting an objective pathway for culturally integrated automotive design.

Key Points

  • Develop an objective Kansei engineering methodology to optimize hybrid electric vehicle front-face styling under functional requirements and cultural-semantic constraints.
  • Applied an entropy-weighted neighborhood rough-set method to extract core Kansei emotional requirements.
  • Constructed a rough-set-induced hybrid-kernel support vector regression (RSIHK-SVR) model to map front-face morphological features to user evaluations.
  • Synthesized model-predicted morphological configurations with traditional motifs (bronze animal-mask, ice-crackle lattice, and fangsheng) to generate conceptual designs.
  • Identified power, premium quality, and approachability as the three primary Kansei requirements for hybrid electric vehicle front faces.
  • Achieved a mean test-set R² of 0.927 and RMSE of 0.157 with the RSIHK-SVR model, outperforming standard RBF and single-kernel models by improving R² by 0.8% to 13.3% and decreasing RMSE by 3.1% to 35.9%.
  • Confirmed through user evaluations that the three motif-integrated concept designs effectively conveyed their targeted emotional semantics and achieved high cultural-semantic compatibility.

Cite This Study

Tian et al. (2026) studied this question.

synapsesocial.com/papers/6aa913819013453be30a16dchttps://doi.org/10.3390/math14183328
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