Experiments have shown that the hypothalamic, pituitary, and adrenocortical hormones play an important role in the motivational value of environmental cues, in the acquisition of knowledge, and in the long-term memory of learned behavior. In human volunteers, a synthetic fraction of ACTH seems to improve visual memory, enhance alertness, and increase motivation--all without the hormone's usual endocrine effects.
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D. de Wied (1976) studied this question.