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This paper considers the role of reputation and signaling in establishing deterrence. The cost-benefit calculations of rational deterrence are extended to allow for incomplete or imperfect information. The author uses requirements of a sequential equilibrium (and its refinements) to impose consistency restrictions on how strategic players signal a reputation for strength. This provides a way to interpret potentially misleading reputations and offers a resolution to the reputation paradox of Jervis.
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Barry Nalebuff (1991) studied this question.
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