This essay evaluates the 2022 Floriade horticulture show in Almere, the Netherlands. The event has been heavily criticized. This critique acknowledges some of the comments as given, but proposes to place the Floriade in a larger perspective by comparing the Floriade tradition with the German Bundesgartenschau tradition and by positioning such events in a theoretical framework of hallmark events. In this perspective, the show is part of a substantial urban transformation process and an evaluation of the event can only be complete if it is seen in this larger context.
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Noël van Dooren (2023) studied this question.
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