A typology of hotels as individual players: the case of Bornholm, Denmark

Activities such as benchmarking and grading are essential to maintaining and improving service in the small hotel sector. Yet the diversity of this sector is such that grading schemes are often unable to address the qualities of all small hospitality businesses on an equitable basis. This article describes a practical attempt to classify hotels on the Danish island of Bornholm. A typology was developed in the form of three dimensions: season, size, and ownership, each of which was dichotomised, so that an eight‐cell matrix was produced. Discusses how the data fitted to this matrix and makes a number of recommendations for future work in this area.