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April 12, 2022Journal of Communication Management

Purpose vs mission vs vision: persuasive appeals and components in corporate statements

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AFAlexis Bajalia FitzsimmonsYQYufan Sunny QinEHEve Heffron

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Fitzsimmons et al. (2022) studied this question.

synapsesocial.com/papers/6aaa47c13e03274e0971c586https://doi.org/10.1108/jcom-09-2021-0108
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