A new model for customer purchase intention in e-commerce recommendation agents

Recommender systems were introduced to improve the online shopping experience by recommending appropriate products and services to customers according to their preferences.This research develops a new model by identifying the factors that influence customers' purchase intention in recommender systems.The research model of this study was developed by reviewing the previous studies on web-based information systems, e-commerce and recommender systems.Quantitative data was collected from questionnaires